1. The Problem
Street football culture is dying as communities become digitized and fragmented. Local players can't find regular games, have no way to track their progression, and venues lack tools to organize profitable grassroots football programs.
2. Our Solution
PLAYGRND starts with local league platform where players claim profiles and track comprehensive stats across all competitions and teams. The vision includes venue partnerships with complete kits (equipment, streaming cameras, scoreboards), partnerships with sports stores and physiotherapists, and building the grassroots football organization for the next generation.
3. Market Opportunity
265M football players globally, with growing trend toward local community sports and authentic offline experiences, especially post-pandemic.
4. Vision
Create the largest grassroots football network by empowering local communities with professional tools and support. Transform street football from chaotic WhatsApp groups into organized, trackable, scalable community experiences.
5. Competitive Edge
- Complete ecosystem approach (players + venues + services)
- Comprehensive player stat tracking across all competitions
- Planned franchise model providing venues with profitable business model
- Potential partnerships with sports industry (stores, physio, equipment)
- Focus on authentic street culture vs. professional leagues
- Community ownership and player-driven growth
8. Current State & Roadmap
Early development phase with platform architecture planning. Roadmap includes mobile app development, payment integration, franchise package development, and gradual market testing before scaling.
Built With

Hrvoje Pavlinovic
Founder & Senior Software Engineer
Experience Highlights
- Built OTA system for world's fastest EV (Rimac Nevera)
- Scaled gaming platform to 1.7B ad impressions (ReneVerse)
- Architected DAO version of CoinMarketCap (CryptoToday)
- Expert in Web3, AWS, TypeScript, and blockchain tech
Personal Highlights
- Bitcoin fan since 2017, blockchain enthusiast
- Husband and father of two
- Lives and breathes cutting-edge tech, AI, and innovation
- Passionate about football and building community