PLAYGRND
Book a pitch, form a squad, get the stats.
Grassroots football OS for organising games, tracking players, and helping venues monetise community leagues.
Investment memo
Snapshot of the problem, solution, and capital plan. Full financials available on request.
Problem
Street football is coordinated through messy WhatsApp groups. Players can't track progress, venues lose money on empty slots, and communities lack professional tools.
Solution
PLAYGRND digitises local leagues end-to-end: scheduling, payments, player profiles, highlight clips, and sponsorship kits so community football feels as organised as pro clubs.
Market
265M active footballers worldwide. Capturing 1% of local venues with €199/month SaaS + revenue share unlocks a €60M ARR wedge.
Why now
Build the world's largest grassroots football network-software, franchise playbook, and community-owned competitions.
Traction
Product design complete, venue partnerships LOIs signed in Croatia, and 400 players pre-registered for beta leagues. Bootstrapped to date.
Moats
- Venue franchise package with equipment, signage, and revenue model
- Real-time stat tracking and highlight reels for social sharing
- Integrated marketplace for kits, physio, and coaching
- Focus on neighbourhood authenticity over corporate leagues
Use of funds
- 35% Product + mobile app delivery
- 25% Hardware kits (cameras, sensors, signage)
- 20% City launcher hires + community marketing
- 10% Partnerships with sports retailers
- 10% Legal & operations
Business model
B2B subscriptions for venues (€199/month) + 12% revenue share on bookings + player premium at €6/month for advanced stats.
Team & burn
Founder + PM + mobile dev + community lead ≈ $22K/month burn.
Monetisation
B2B subscriptions for venues (€199/month) + 12% revenue share on bookings + player premium at €6/month for advanced stats.