I’m Hrvoje. I build backend systems.

13+ years in software. Based in Split, Croatia.

At Tilt I work on live auctions, payments, shipping and the systems behind them.

I also build PLAYGRND and Memoato through HILLS Lab. I like owning the work from the first useful version through the details of running it in production.

Hrvoje Pavlinovic

Things I’m building.

My own products, alongside the work I do with client teams.

All projects
PLAYGRND football competitions, match results and player statistics

PLAYGRND

A platform for the people who play, organise and follow local football.

My own product · Backend, product and operations
Memoato homepage showing natural-language capture and remembered details

Memoato

A personal memory product that keeps the original note close to what the system remembers.

My own product · Capture, recall and integrations

People I’ve worked with.

Recommendations from engineering leaders and founders.

I have been personally messaged various times about the quality and speed of Hrvoje's work across several projects. Everyone is happy having him onboard.

Abhi

CEO at Tilt

Tilt

Hrvoje is a pleasure to work with, open, professional, and transparent in his communication, and someone who reliably delivered on every agreed scope.

Goran Mladenovic

Head of Freelance at Povio

Povio

During his time at Profico, Hrvoje proved to be someone we could truly rely on. He was not afraid to take responsibility, step outside his comfort zone, and push new initiatives that helped move things forward.

Ante Matijaca

Co-founder of Profico

Profico

Hrvoje stood out early in his career because he was always eager to learn, challenge the status quo, and take on responsibilities beyond his role. His curiosity, initiative, and drive to improve things made it clear that he had the potential to grow into a strong engineering leader.

Ivica Vidovic

Senior Software Engineering Manager, Head of UDM Operations at Ericsson Nikola Tesla; currently board member at Abysalto

Ericsson Nikola Tesla

Notes from the work.

Engineering, products, and the life around them.

All writing

Building With AI and Staying Close to Users

AI helps me turn a problem into a working change quickly. Building PLAYGRND keeps reminding me to spend time with the people doing the work, then check whether the change helps.

The Small Model That Knows One Job

Tobi Lutke shared a tiny Shopify model beating a frontier model at one internal job. I wanted to know what that result really says, and whether the same idea is useful for PLAYGRND.

Away from the keyboard.

Family first, software close behind. Outside work, I’m usually around football, padel, or trying to make room for a bit of training.

A little more about me
Personal stats from Memoato
Pull ups · this year
662
Push ups · this year
1,138 reps
Weight · latest log
92.2 kg

Data retrieved 10 Nov 2026.

View public profile
Codex usage · 24 Sept 2026

Manually updated snapshot. This is historical data, not a live activity counter.

32.3B tokens across 236,980 calls, recorded up to 24 Sept 2026.

Have something in mind?

[email protected]

For work with the studio, visit HILLS Lab.