XXI Today
The front page of Bitcoin for the next 21 million users.
Bitcoin's intelligence layer: one destination for education, analytics, milestone tracking, and professional-grade data APIs.
Investment memo
Snapshot of the problem, solution, and capital plan. Full financials available on request.
Problem
Bitcoin knowledge is scattered across forums, explorers, newsletters, and Telegram groups. Newcomers churn, professionals spend hours aggregating, and institutions lack a single source of truth.
Solution
XXI Today curates the entire Bitcoin journey: milestone tracker, multi-level education, on-chain analytics, curated news, and pro APIs in one interface. Think 'Bloomberg for Bitcoin' outcomes with product-led growth.
Market
Over 106M wallet users with 13K new addresses daily. Even 10K pro subscribers at $29/month is $3.5M ARR; the TAM spans media, education, and data infrastructure for a $850B asset class.
Why now
Become the default homepage, research terminal, and learning loop for every Bitcoin participant-from first satoshi to institutional desk.
Traction
Alpha live with 1.2K newsletter subscribers, 8 corporate pilots reviewing the API, and partnerships in progress with two Croatian exchanges. Bootstrapped to date.
Moats
- Skill-level navigation covering beginner to protocol engineer
- First-party analytics pipeline focused on velocity not vanity
- Lightning-native experiences (tipping, micro-subscriptions, API auth)
- Editorial curation by operators deeply embedded in Bitcoin
- Clear bridge between education, data services, and product discovery
Use of funds
- 30% Data infrastructure + Lightning integrations
- 25% Content/editorial team and video formats
- 20% Growth loops with ambassadors and podcasts
- 15% API productisation and developer relations
- 10% Legal, compliance, and treasury
Business model
Freemium content + $29/month Pro membership for analytics & alerts + $149/API seat for institutions.
Team & burn
Two senior engineers + managing editor + part-time researcher ≈ $18K/month burn.
Monetisation
Freemium content + $29/month Pro membership for analytics & alerts + $149/API seat for institutions.